Lucky Newt is a craft lager concept brand. I wanted to challenge myself with creating a product originating from an Irish brewery. As a flagship product for the fictional 'Portabello Brewery Co.', I wanted to create a design that was bold, yet defined the identity for the brand.

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The bold green is an obvious connection to Ireland, with a light gold colour as an accent colour to play into themes of luck leading to wealth and prosperity. 

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Visually the design is inspired by companies like Brewdog and Camden Hells, as both brands hold a simple yet memorable identity.